Sam’s journey

  1. My adventure in Madagascar

    My adventure in Madagascar

    A couple of weeks ago I travelled from South-Africa to Madagascar. I went there for a few Correctbook meetings, but this way I could also chase my personal dream (more about that later in this blog). I had some introductory talks with UNICEF Madagascar and Save The Children in the capital Antanarivo. 

    I also had a meeting with another non-profit organization. Not in the capital, but in the south of the country; Port Dauphin/Tolagnaro. A blueprint is made for a pilot project for 150 children. And obviously this will become more when this succeeds, ‘cause this organisation supports over 40.000 children. They want to conduct small-scale research. If the writing skills of the kids will truly improve with the use of Correctbook. So, a bit like the research by Edukans

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  2. Correctbook opens an office in Rwanda

    Correctbook opens an office in Rwanda

    Sam’s journey 

    Correctbook opens an office in Rwanda (written by Sam)

    Hurray! Correctbook now has its own office in Rwanda. The team has worked extremely hard the past months to make this happen and we opened the office officially in November. The upcoming years, we will conquer the Rwandan market with our products in order to make writing accessible to everyone.

    A real office arose, where there was a flat and sandy area last summer. A drawing of our desired office was made by the developer of the building. After that, the office was built with the speed of light. The best thing is; it is just a few steps away from our local production facility in the slums.

    In November, I came to Rwanda to officially open the office, together with the Rwandan team. Wow, what a result! Our colleagues, production partner and developer of the building had a surprise for me: they worked till late into the night to do the last painting of the walls. They made the office a real Correctbook office by putting Correctbook signing on the walls. It looked incredible! Moreover, the office was neatly decorated. There was an actual opening ribbon and a big cake to celebrate! Our colleague Ezechiel gave a speech admitting he could only have dreamed of the beautiful steps we are taking now, plus there were presents for everyone.

    It became even more special as my family was able to join during the opening as well. My parents and my girlfriend were in Rwanda and saw the projects of Correctbook for the first time. The fact that they were able to join the opening of the office is truly special to me, something I will always carry with me.

    Last but not least; this office is not only perfect to deliver o

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  3. Correctbook’s first order in Rwanda!

    Correctbook’s first order in Rwanda!

    Sam’s journey 

    Correctbook’s first order in Rwanda! (written by Sam)

    It is October 2021 and the very first commercial Correctbooks are being produced in Rwanda. That means that these Correctbooks are not made to donate, but to be sold in the Rwandan commercial markets. Of course these sales serve the same goal, to make writing accessible to everyone.

    Correctbook aims to make her writing materials last longer than normal pens and paper, so that people will prefer buying Correctbook materials, because it saves them money. If more people buy our products, our sales will increase and that enables us to donate more writing material to children who would otherwise not have had access to any writing material.

    In Rwanda we also want to prove the sustainability and effectiveness of our materials to donors and NGOs. By doing that, we hope to convince them to buy Correctbook writing material in stead of the regular pens and paper for their education projects throughout the country.

    Another target group in Rwanda is private schools. Parents of the children in these schools pay a higher school fee than parents of kids in the government schools. These parents also have enough money to pay for the necessary school materials. If these schools decide to work with Correctbook writing material, they can save money and start using the most innovative writing material there is! And last but not least, by buying Correctbook material, they support our mission to donate the same writing material to children in their country that otherwise lack access to writing material.

    On the 15th of October our Correctbook team visited the private school IRIS Nursery in Rwamagana. The head of the school and her colleague were wearing very colorful clothing, which emphasized the beauty of that day. Both of them were so enthusiastic abo

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  4. Positive comments about Correctbook!

    Positive comments about Correctbook!

    Sam’s journey 

    Positive comments about Correctbook! (written by Sam)


    Today, we are going to visit three schools to see the impact Correctbook makes with our own eyes. Two years ago we started a cooperation with the organization called EPR, to supply schools with our writing material. Visiting ERP’s office and three of the schools today, will be a perfect opportunity to check whether the schools are still using Correctbook in the right way.

    The EPR headquarters are just one street away from our hotel. When we arrive in the early morning, the president and vice president are already waiting for us. Both of them are pleased to welcome us and the staff have coffee and cake ready for us to celebrate our visit. Vice president Pascal tells us how happy he is  about what Correctbook is doing. In two years time as many as 27.000 children have been supplied with Correctbook’s writing material!

    After this meeting, it is high time to go into the field. We are curious to know whether the Correctbook writing material in the school will  still be in good shape after two years of extensive use. We step into a big land cruiser and drive to the three schools. Two of them are located in the city of Kigali. The third one is situated outside of the city.

    When we arrive at the first school, we sit down with the head teacher of the school first. We have a lot of questions for her, like:

    • Are the Correctbook materials still being used at school?
    • How do they experience the quality of the material after two years?
    • Do the ink stations work well?
    • Is there enough ink available to keep writing throughout the year?

    We are very happy to hear a positive answer on every single question we have! When I started Correctbook and introduced new products like the ink station, I had no guarantee that the products would hold out as I expected them to. Especially the challenging circu

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  5. A new production location in Kigali, Rwanda

    A new production location in Kigali, Rwanda

    Sam’s journey – 4th of October

    A new production location in Kigali, Rwanda (written by Sam)

    During my first week in Rwanda, we visited the production centre of our Correctbooks. Robert, our partner in Rwanda, went with me. Since 2019 we have produced 50.000 Correctbooks in his production facility. When we arrived, I read a sign on the wall saying ‘Official Correctbook production center’. I thought Robert had been kind enough to mention our name on the building. But then he explained that he had actually invested in a whole new building and in better machines especially for the production of Correctbooks! 

    I was overwhelmed. The factory is situated in one of the slums near Kigali. A production location in a slum was a dream that suddenly and unexpectedly became reality! The place is based so remotely, a sandy route with big potholes has to be taken. The ideal location for a factory? Not at all, but we want to create employment in the most rural areas and therefore we got used to transport our products on roads like these. The only mistake we made, because it was a surprise to us: we went with our passenger car and got stuck on the way back.


    The lovely people there helped us immediately and pushed the car back up. They were laughing and enjoying it so much. Every time I am amazed by the level of happiness of the people living in Africa.


    In three weeks’ time, the new factory had already produced 18.000 Correctbooks with only eight employees. I originally started Correctbook to fight poverty and to save the planet while doing so. Producing locally creates employment and avoids unnecessary (international) transport movements. Correctbook writing material is now available in seven African countries and it is produced locally in five of these countries.

    This huge and wonderful surprise during my first week,  definitely made the start of my new adventure in Africa an unforgettable one!

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  6. 500.000 children provided with erasable writing material!

    500.000 children provided with erasable writing material!

    After founding Correctbook, Sam van Tol started building his company in 2015. Friends and family helped in the attic to produce the product and even at the kitchen table the Correctbooks were packed before it was shipped. At the end of the day, he drove to the post office with a full trunk to provide Correctbooks to consumers. His dream soon arose to provide 1 million children in developing areas with erasable writing material in 2023 to reduce illiteracy.

    Collaboration with Edukans and Blue Tree Group
    In 2019 Correctbook was invited to participate in a collaboration with Edukans and Blue Tree Group. This collaboration is aimed at approaching education in Africa in a new and sustainable way and is called: Teaching With Impact. A great collaboration in which Correctbook offers the erasable writing material, Edukans the educational expertise and Blue Tree Group the logistical knowledge. Edukans received a contribution of 1,550,000 euros from the National Postcode lottery at the end of 2019 for the objectives of this collaboration! This contribution gave a huge boost and made it possible to provide 400,000 children in five different African countries with Correctbook's erasable writing material.

    Correctbook in Ethiopia, Malawi, Kenya, Oeganda and Ghana
    Before the collaboration, Correctbook already donated their erasable writing material to four organisations located in South-Africa and Rwanda. In Rwanda, the material for the books was already produced in-house. Through the “Teaching With Impact” collaboration with Edukans and Blue Tree Group, Correctbook's distribution area expanded at once to Ethiopia, Malawi, Kenya, Uganda and Ghana. The 1st launch was in Ghana in March 2021. After Ghana, Malawi followed and in May 49,000 Correctbooks were distributed to 20 primary schools in Uganda. Launches in Ethiopia and Kenya are expected before the end of 2021. In addition to supplying Correctbooks to primary sch

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