Every ending is a new beginning

After the great launch in Rwanda (more about this in the next blog post), I went back to Cape Town. From there I travelled to Johannesburg to go on an orientation trip. As I wrote in my latest blog post, our goal is to sell the Correctbook Originals in Africa as well. 

 

But, where to begin? To find out, we needed to do some field research. So, I got to work, visiting a lot of stores in Johannesburg. The effort paid off, because we learned that the best thing we can do is focus on the somewhat higher segment stores when selling the Correctbook Originals here. 

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