Monthly Archives: April 2022

We have a confession to make… Even though we are still (relatively) young, we have chosen to do a facelift. Wait… What?? A new fresh and powerful corporate identity. We cannot wait until this is fully integrated in our company. And of course, we didn’t just create this from scratch, because behind every decision is a powerful story. Discover everything about it in this blog!

Why new colours? We love to tell you about it. We want to make Correctbook stand out even more with these beautiful colours. They did not just come to us out of the blue (although blue is one of them), these PAN-African colours are very familiar in Africa and these colours are frequently used in the flags of African countries.

Do you know Samuel already? A couple of months ago we hired him as Regional Manager for Correctbook Africa. He lives in Kenya, so now that I went there, I finally had the chance to meet him in person! Samuel used to work at a printing office. That working experience comes in handy now. Before he joined our team, he ran the project with Edukans and the Dutch National Lottery. Because this collaboration went so smoothly, we were both in for a further collaboration. Samuel’s role for Correctbook  means he makes sure all things run smoothly for Correctbook Africa B.V. and believe me, that sounds easier than it is!

We went straight to work together. Kenya already has a production location set up for the Correctbook ‘exercise books’ that the school children in a.o. Kenya receive. This is the production location where we also want to be able to produce the Correctbook Originals. That’s why it has to be expanded. What is crucial for this? The printer of course. A good reason for me and Samuel to visit the printing office. We discussed how we can create the possibilities for the Originals and get this train going.